“Spark gets right under the skin of our target audience to understand what, when and how they consume to ensure our media planning delivers on both brand building and response. I have never experienced an agency quite like Spark that truly understands our market and really loves what they do!”
Tina Shortle, Director, Swiftcover
Data services
We offer a number of data services including data auditing, geo-demographic analysis and direct response data analysis We believe data is there to inform management decisions. In most companies data silos are created which serve their own purpose; research, NPD, finance, marketing and so on. Our approach is to link it all together.
We offer a variety of compatible data sources, techniques and systems and our approach is simple:
- Find out what you have and check for duplication – the data audit
- Advise you about what you need based on what you want to achieve for your business
- Work with you to connect your data sources and design systems to help you do this
- Help you to interpret your data and what it means for your business
